Screw the algorithm
Content has collapsed into algorithmic hell. Here's what's going on - and what I'm trying to do about it.
You deserve to think
for yourself.
A weekly newsletter for critical thinkers who want to see - and shift - the systems and stories shaping their world. No buzzwords. No bullshit.
"Alicia's words are an antidote to the slop filling my inbox and mind."
- Kaleigh Smerdon
"When the world feels like it's being driven off a cliff, Alicia helps you grab the wheel."
- Michael Sharpe
Already a member? Sign in here.
As seen on
NZ Herald
Sky TV
The AM Show
CEO World
Women's Agenda
Latest posts
View all
Events
·
Local Government Professionals WA 4-5 November 2026
Join Alicia McKay at the Annual State Conference
Thinking
·
The idiot test
If people on the internet seem stupid or evil, pay closer attention. Your bubble might be morphing into an echo chamber.
The irreconcilable tensions of public leadership
If you work in the public sector, embrace the frustration. The system is working exactly as designed.
When it all seems too much, pick up a book
Reading gives us perspective on our place in history and humanity. Here are two books that made me cry like a baby.
Identity
·
Choose meaningful friction over costly convenience
We get to choose our hard. Convenience and conformity can have costly second-order effects.
What chronic uncertainty is doing to our lives and careers
A Friday Flurry on the state of work and what it might do to us
How to conquer apathy
The unequivocal solution I would die in a ditch for.
What you've landed on
You've stumbled into a slop-free corner of the internet, packed full of essays, insights, and resources.
Everything here will help you think for yourself, see more clearly, make better decisions, and live on your own terms.
If you want to be a sharper thinker.
Become a free memberBook me to speak
Go to speakingTo learn more about me.
About AliciaLevel up your leadership
Transform your career. Go from busy leader to savvy strategist!
Over 500 of New Zealand and Australia's smartest senior professionals have transformed their life, work and leadership with Not An MBA.
The fastest and most effective strategic leadership programme available - without the MBA price tag.
Learn more
Explore
Unleash your inner strategist
Browse essays, videos, and resources to sharpen your mind and drive you to action.
Think for yourself
Your #1 advantage is your intellectual independence.
See more clearly
Ask better questions to get at what's happening undeneath the surface.
Make better decisions
Decision-making is a process and a learned skill.
Live on your own terms
Shape a life and career you’re proud of.