No buzzwords. No | bullshit.

I read widely, think deeply, and write plainly.

I've been reading and writing my way to sense since I was a kid. When I'm facing a tricky problem or the noise in my head is too loud, I pick up a book, go down a rabbit hole, and put it on the page. A few years ago, I realised this wasn't just a weird quirk, but one of the most valuable things I had to offer.

Strategy and writing are the same sort of job. Both of them start with a hunch or a question, both get messier before they make sense, and both make the world feel more manageable by the end. I bring the same skills to my essays as I do to my workshops: digging into context, asking curly questions, sorting through what matters, and deciding what to do with it.

My writing brings together my professional experience, bogan voice, and manic nerdery to put a complex world into plain English.

Wednesday Wisdom

A free weekly newsletter on strategy, systems, work, and society. Every Wednesday since 2018.

Friday Flurry

For paid members. A behind-the-scenes peek into what I’m reading, thinking about, and working on, every second Friday.

These are a drop of sanity and therapy for me on days when I am on edge. — Idil Kaplan

Your analysis always makes me think, while being really readable and direct. Thank you! — James Adams

You keep it real, there’s no BS. Every time I read one of your emails, I’m like ‘Yes!!!’ The topics you cover are interesting, relevant, and you get my mind cranking. — Sam Hope