Responding To Unexpected Change - Reactive to Adaptive

One of the most common questions I’m asked in a strategy process – usually toward the end – is about what to do when things change.

Because, they do, don’t they? Despite our best efforts, our environment doesn’t stand still. Sometimes these changes are small, and manageable. Other times, they’re not. Other times, they're changes that trigger potentially cataclysmic shifts in our understanding of the world. 

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Alicia McKay