Work with Alicia


From away-days with a difference, to implementation and engagement - Alicia supports teams and leaders at every point in the strategy journey.

Strategy is the new empathy. Alicia works with leadership teams that need to make better, faster decisions and drive performance. Alicia turns leaders into strategists.

Fire up your people with fun, inspiration and learning! Alicia speaks at conferences or directly to your team about all things strategy, change and engagement.

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Strategic Focus

1 Day Workshop

Time to regroup and refocus?

Being strategic with our time and money has never been more important. Organisations with fewer, more focused priorities report improved financial performance, more aligned and effective staff and more progress toward big picture goals.

It’s hard to make trade-offs, manage competing priorities and let things go. But if we don’t make intentional choices about what matters the most, we compromise on value and performance.

With Strategic Focus, decision makers and leaders set powerful priorities and direct attention to where they can have the most impact.

In this one day session, Alicia brings teams together to get everyone on the same page with a clear way forward.

Teams answer three key questions:

  • What’s going on?

  • What matters most?

  • How do we move forward?

Key Outcomes:

  • Clarity on our most important priorities

  • Engaged, committed teams

  • Concise, simple Strategic Focus Map to guide decision-making.

Client Story - Experience Wellington


“"It was excellent, really. What impressed me most is Alicia has a good grasp of our organisation, and the knowledge to really give credibility to the process - and ensure we didn’t get side tracked. She gained people’s confidence, and her understanding of our business allowed the attendees to relax and really think about what we were doing.” 

"Alicia has a good process and she sticks to it. She did her homework, and wasn’t opinionated. So often people in these situations tell you what you should be thinking. Alicia doesn’t do this, she is an excellent facilitator who leads without imposing her point of view. The team felt she really helped us realise what they needed to be doing ourselves." - Pat Stuart, Chief Executive

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Strategy to Action

3 Month Programme

Time to move from hui to do-ey?

Turning strategy into action is the single biggest challenge facing modern organisations in the public and private sectors. This might be why two thirds of all change initiatives fail to deliver benefits – and those that do are late, or over budget.

Most change fails because of a disconnect between strategic direction and operational execution. Strategy to Action drives clarity, alignment and commitment, taking overwhelmed teams from strategy development to tangible impact.

Leaders and teams are supported to design and implement a coherent plan of action to make thinking a reality. This program is perfect for those who have done some thinking, but need help taking the next step. If you’re having trouble getting change off the ground, or have started a strategy process but are stuck on the ‘how’ , Strategy to Action will save your strategy from the shelf.

Strategy to Action clients consistently report unprecedented levels of commitment and buy-in, increased trust and confidence between leaders and teams and significant progress toward key projects and objectives.

Strategy to Action has three distinct phases:

  1. Clarity - pressure-testing with teams to make meaning.

  2. Coherence - aligning business processes to remove friction.

  3. Commitment - monitoring and accountability support for leaders.

Key Outcomes:

  • Implementation is clear and measurable

  • Strategy is owned at all levels of the organisation

  • Managers are supported and held accountable.

Client Story - Auckland Council Community Places


“Alicia’s benefits-led methodology is really sound. She adds a lot of value to the process as an expert facilitator but also as a very insightful and knowledgeable consultant. We needed to come down a notch from the strategic to the tactical, and with Alicia’s help, we have a service improvement plan that we can action without deviating from our core purpose.”

“At no stage did the process feel tedious or drawn out. While her methodology has a lot of rigour and really challenges your thinking, she keeps things moving along. There is a really good energy and pace to her work that is really appreciated by institutions like local government” -
Kevin Marriot, Manager Community Places

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Leaders as Strategists

One Day Intensive Masterclass

The pressure on public leaders to be change-ready and act strategically is intensifying – and we are totally under-prepared.

As our social, economic and digital landscape changes at speed, it is more important than ever to keep an eye on the big picture and make decisions now that ready us for the future. Strategic leadership is the most important skill for the future success of any organisation – more than communication, more than tactical skills and more than subject matter expertise.

Yet no-one teaches us to be strategists!

Leaders as Strategists upskills leaders to move from delivery to context - supporting technical and people managers who need to make faster, more effective decisions and run impactful teams and organisations.

Strategy Space

3 - 12 Months Coaching

Turn your leaders into strategists!

Is your leadership team getting dragged into operational details and struggling to drive action on the big picture? Strategy needs space.

When you do create space, you should make the most of it. Strategists are focused and accountable - no more going around in circles.

Strategy Space provides intensive, focused support for your leadership team that will amplify your progress and impact. Challenging your own assumptions and decisions isn’t always easy. As an expert outsider, Alicia spots opportunities to ask tricky questions and shine a new light on old problems.

Pulling your leadership team up out of the daily grind, Alicia works intensively on targeted issues that are holding back strategic progress - from communication and engagement to decision-making and planning.


“Good debate, well presented, interactive.I think it achieved everything it was set out to achieve. I was wondering how Alicia was going to pull all the bits of information/ideas together but she did.”

- Karina Morrow Group Manager – Regulation

Alicia’s coaching style is open, fun and challenging. Your sessions will tackle assumptions and bias, and call for a willingness to kill a few sacred cows. Teams enjoy:

  • Books and resources tailored to your leadership journey

  • Email support in between sessions

  • A bonus follow-up phone or Zoom session with Alicia after your programme ends.

Strategic Risk

2 Day Workshop

Make better, faster, braver decisions.

Our operating environments are tricky and complex, which makes decision-making hard. We need to be flexible, focused and aligned - on the big picture, and what might stand in our way. We need to respond to unexpected and unpredictable events. We have limited resources, and need to direct our attention toward our most significant threats (and opportunities)

Risk gets a bad rap - all about constraints and conservatism. Operationally, sure. But strategic risk management is different - it’s not about fighting fires, it’s about lighting the right ones.

Strategic risk management is a powerful tool for motivated leadership groups to make better quality choices, weigh up options and recommendations quickly, seize potential opportunities and deliver more value.

Alicia’s fresh and fun approach to strategic risk is like no other. Action-packed and interactive, Alicia takes teams on a journey that demystifies risk and focuses your team on the big-picture.

Teams answer questions like:

  • What stands in the way of our big goals?

  • Where do we need to focus our attention?

  • How can we lead more clearly and reduce our inherent bias?

Client Story - Southland District Council


This is the only way to do it. We had those with a little experience and those with a lot, senior managers and team leaders, and we could step out of our silos, with everyone happy to speak up. Our focus now is to continue to lead the way.The process was very good, it really made people step up and stand up. I was a little bit concerned about how it was going to go, but I’ve seen Alicia work before and knew it wasn’t going to be wishy-washy. She presented really well. Pretty fantastic process - it was very comfortable, we worked as a group, broke off, and everyone put their cards on the table." - Gary Tong, Mayor

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Engaging for Change

3 Half Day Training Workshops

6-20 Participants

Get your people excited about change!

People don’t fear change - they fear uncertainty. Somehow, the leadership pendulum has swung so far toward consultative and facilitative leadership over the past decade that managers have lost the ability to lead and embed change.

All change is people change. Making strategy meaningful means connecting with the people that keep your organisation ticking over everyday and supporting them to make decisions that keep the waka paddling in the same direction.

Engaging for Change takes a ‘train the trainer’ approach, equipping people managers with the skills to communicate about strategy and change. Alicia teaches people managers a simple, powerful framework for leading and communicating strategy implementation with their teams.

Fun, fast, practical and relevant, Engaging for Change provides tools, templates and guidance on:

  • Mode: when to tell and when to ask

  • Style: keep it human

  • Process: managing expectations

  • Outcome: evaluating success.

Applied learning is the best way to make strategy stick, so this programme is best suited to organisations planning or rolling out change.

Enquire directly for larger scale training and capability work.

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Conference and Keynotes

45 - 90 minutes

Ready to fire up your conference or retreat? Alicia engages audiences in all sectors with her down-to-earth manner, sharp insight and wicked sense of humour.

More than your average speaker, Alicia brings energy and genuine value to your event, tailoring content and examples to suit your sector or industry. New Zealand’s leading authority on strategy and change, Alicia tackles tricky topics in plain English, transforming complex issues into clear and actionable insight. Audiences leave inspired to move forward and make change.

Current Keynotes

  • First Things First - The Power of Priorities

  • Strategy 101 - Why You Need to Care About Strategy

  • Engaging for Change - Lighting Your Teams Up

  • Brave Public Leadership - Strategic Risk Taking in the Public Sector


Strategy 101

3 Hour Masterclass

Do your teams understand the big picture, and their role in it? Strategy is one of the most misused, jargon-filled and poorly understood aspects of working inside any organisation. We talk in platitudes and buzzwords, and our teams disengage.

Yet, strategy is the future of work. As we shift into an uncertain and changing future, the skills and capabilities that teams need to stay relevant and add value are those that can’t be automated. Human behaviour and complex problems demand tacit, ambiguous knowledge and are all about problem-solving, innovation, creativity and alignment.

Delivered in plain, simple language, Strategy 101 demystifies strategy, breaking down jargon and buzzwords to drive genuine understanding and ownership at all levels of your organisation.


Seminars and Guest Speaking

1 - 3 Hours

Alicia presents on a range of topics to suit your tea, board or organisation, including

  • Engaging for Change - building buy-in

  • Strategic Focus - putting first things first

  • Actionable Strategy - getting strategy off the shelf

  • Walking the Talk - visible leadership

  • Strategic Risk - better, faster decisions

  • Strategic Influence - navigating the political environment

  • Layer of Crazy - the challenges of public leadership.

Audience Feedback

Mind stretching, strategy building and FUN! Found it quite grounding and felt totally absorbed.
Excellent! Inspiring and motivational to get shit done! Great humour too
Engaging, enjoyable, thought-provoking.
Fantastic, amazing energy, great discussion and tips. Thank you.
Alicia’s presentation was useful, balanced, inclusive, practical and provided a good framework.
Different, provocative - but logical. Really enjoyed the insistence on focus.
Really entertaining but practical workshop!
Excellent, fast paced with good takeaway/ learning. Food for thought.
Useful, lively and collaborative. Made a potentially fairly dry topic quite lively and relevant.
Informing, strategic and clear. Language was simple and real with relevant examples used.
Wonderful practicality and willingness to share experiences.
Insightful, useful and needed. Good structure and flow.
10 out of 10
Informative, practical and relevant. The information presented was relevant to our organisation and there were plenty of opportunities to discuss risk and how this applied to us.
Practical, stimulating and constructive. Vibrant presentation which generated excellent group participation.
Excellent, insightful, intelligent and funny. Thank you.
Exciting, challenging, provoking! Really got me thinking about things like internal and external change more and how they relate to my business. Loved the $100 game. Alicia really got me thinking about my business and how I set goals for the year.
Great blend of topic, tips and well held together with humour. Cheers!